This organisation has been created by Alexander Browder, a teenager studying in London. As a young student, Alexander faced the struggles of growing up with the social media ‘vicious circle’. He decided to set up a club focused on solving this with his friends and people his age. However, he realised that this wouldn’t be enough and many other people were going through the same struggle. Alexander was able to release a piece in the Times of London covering this issue. It got mainstream attention and received hundreds of comments in support. He has spoken at several conferences on this issue including the Summit of Minds.